Top 7 Best Printing Finishes

It all boils down to catching people’s attention and standing out when it comes to print marketing. You don’t want your business card to fall to the bottom of the stack or for your brochure to be lost among the many others. For this reason, it’s crucial to use creativity in print marketing—both in terms of design and printing finishes. Your brand will stand out and become memorable if you add little extra touches that can hold someone’s interest for even a little moment longer. Here are some advice on how to get the most out of our favorite print finishes.

Every business requires promotional materials (banners, brochures, flyers, visiting cards, office stationery, etc.) in this highly competitive times to entice clients and establish their presence in the market. Even while a flawless design may make your marketing materials more eye-catching and appealing, if you want them to stand out from the pack of dummies, you need carefully select the best print finishing methods available on the market.

Any procedure used after printing on materials is referred to as print finishing. Although while print finishing can seem like a minor aspect of the printing process, it has the power to significantly alter any printed materials. In order to improve the appeal and persuasiveness of their product, several digital printing and packaging machine firms in Bahrain focus on print finishing processes. We’ll talk about numerous print finishing methods that are offered on the market in this post. But first, let’s look at some of the various printing methods that are frequently used in the printing shops in bahrain.

1.Offset Printing: This form of printing method transfers an image on a rubber blanket using metal plates. The picture is then printed onto a piece of paper. Because the ink is not being transferred directly to the sheet, this is offset printing. When printing in bigger volumes, this method works well.

2. Digital printing: Unlike offset printing, which employs plates, this method of printing uses a toner or bigger printers that do use liquid ink. For printing in smaller numbers, digital printing is suitable. Equipment for digital printing is less costly than equipment for offset printing. Additionally, digital printing for small runs has substantially cheaper setup costs. Consider the quantity you need to execute your campaign in deciding between offset and digital printing as the best option for your promotional campaign. Digital printing would greatly assist you in this case if you simply need 100 flyers or 50 brochures. Only when the quantity is greater is offset printing beneficial.

1. Foil Printing

Your print marketing materials will stand out if you use foil stamping. To give your print a metallic sheen, a heated metal die and a foil stamping machine are used in the procedure. A dash of glitz may be added with gold and silver writing or line art, and entertaining and futuristic designs can be achieved using holographic foil. For clear lines, such as writing, and for bigger design components rather than microscopic details, foil stamping is advised. 

2. Varnishing

Although while varnishes are often thought of in relation to wood, papers can also utilize them. Varnishes come in both glossy and matte finishes, depending on your needs. For magazine covers, magazine pages, brochures, etc., varnishes are perfect. Let’s examine several varnishing techniques.

Gloss Varnishing

This kind of varnishing is applied to printed photos or pictures in brochures or flyers to enhance their appearance. The color is made more pronounced, brilliant, and vivid by the coated layer’s reflection of light. In sales or promotional items where the images are crucial to your marketing, gloss varnishing might be used.

Matt Varnish

The printed surface has a smooth, non-glossy appearance thanks to this method of varnishing. The look of printed pictures or images is softer after this varnishing. If the printed surface is coated with matte varnish, you may read a little text in a booklet or brochure without any difficulty.

Silk Varnishing:

Between the two varnishing techniques mentioned above, this kind of varnishing strikes a midway ground. In this case, your end product doesn’t appear too shiny or overly subtle like matte varnishing.

UV Varnish

The UV process is used in this sort of varnishing to give your printed products a translucent finish. The coating is cured with the aid of UV light. This kind of varnish gives your printed material a smooth and glossy coating while also enhancing the attractiveness and vibrancy of the colors.

Spot UV Varnish

According to the name, a spot UV varnish is placed in the chosen or specific places or spots in this sort of varnishing. This kind of varnishing brings the user’s attention to a specific area of the printing by emphasizing it. The consumers’ attention is piqued greatly by this kind of varnishing. If you want to make a stunning impact on the cover of your presentation folder or brochure, employ this form of varnishing.

3. Embossing

Print marketing is frequently perceived as a two-dimensional medium, but this isn’t always the case. A pair of dies are used in the century-old method of embossing to produce raised design components, or reliefs, on a piece of paper. Business cards, stationery, and diplomas are among the professional print materials that most frequently employ the three-dimensional impression. But it may also provide postcards, invitations, brochures, and other materials texture in addition to giving them a touch of class. Our embossing services are flexible; you may incorporate many embossed layers into a single design and select from a variety of edge effects, such as straight, curved, or sloping edges. Moreover, you may mix foil stamping and embossing for more visual and tactile curiosity.

4. Debossing

This is one of the conventional printing methods that are offered in stores. Several printers refer to it as debossing. The exact opposite of embossing is this. This method is typically used to indent or depress a specific area of text on a page. Originally dedicated to words, this method is now often used to emphasize logos and other design components.

4. Die Cuts

Die cutting is essentially basically like using a cookie cutter for paper, despite the fact that it may sound rather complex. We can almost cut any form into your print materials to provide dimension and, in certain circumstances, function using specially designed blades. You may design an interactive slide and reveal card, make practical cuts for door hangers, or die cut your logo’s outline on a brochure and overlay it on a contrasting page to make it stand out. You can even cut out a shape on your business card to make it more tactile. There are a ton of alternatives available to you. In the end, using a unique die cut can help your print media stand out from the crowd and enhance your brand.

5. Custom Folds 

There are the traditional examples that come to mind when discussing folding in print marketing, such as tri-fold brochures and folded cards. Without a doubt, they are fantastic, but there are numerous other paper-folding techniques you may use to improve your marketing materials. A cheap method to give your prints depth and even interaction is using custom folds. For instance, you might strategically use folds to give the reader a revelation sensation. You can even make expandable or three-dimensional designs. The greatest print finishing, in my opinion, are foldout interactive pages, as Ambre puts it. By reading your essay carefully, you can help your reader discover a secret. Alternatively I’ve also seen a personalized mailbox that could be opened to reveal a sizable poster for children to paint.

6. Lamination

Go no farther than lamination if you want to add longevity to your print materials while maintaining a uniform, professional print surface. I’m talking about liquid laminate. Liquid lamination, sometimes referred to as UV coating, is made out of a transparent liquid coating that is put to paper and dries to produce a thin durable layer. Your printed materials will be more resistant to moisture and the sun as well as against fingerprints, scratches, and scuffs if they have been laminated. Both a high gloss and a matte finish, which both improve the color and quality of your design and offer a soft feel, are options for a visual effect. Business cards, brochures, menus, and other high-touch prints that need to be durable, as well as posters and signage, benefit greatly from lamination.

Soft Touch Lamination

A Soft Touch® coating will help you advance your print marketing. Similar to liquid lamination, this print treatment extends the life of your prints and makes them stain- and fingerprint-resistant. The tactile attraction of Soft Touch®, however, is its true worth. Soft Touch® gives your prints a rich, velvety touch that will entice clients’ fingers to linger for a little while longer. It works best when combined with high gloss paper. Moreover, it can increase aesthetic qualities, especially dark hues, which are made to appear more opulent by the velvet-like covering. Whether it’s a business card, postcard, brochure, or catalog, Soft Touch® may be used on all or just a portion of the print to provide dynamic visual and tactile contrasts.

7. Thermography

By giving a raised finish to the chosen regions, thermography elevates your printed objects (logo, texts, etc.). This less expensive method highlights certain areas of your printed materials. Thermography methods can be used for invitations, packaging, folder covers, report covers, and other business materials. Your printed objects will have a variety of finishes depending on the thermographic powder you choose. Your items get a shiny gloss from metallic powder. Your items will sparkle and shine thanks to glitter powder. The fluorescent powder enhances the color’s vibrancy and brightness.